With ad internship deadlines approaching, I've been stalking online ad websites to find THE ads that I love and hate.
Interactive Sharpie billboards:
These allow consumers to physically interact with the product through art. And remember how satisfying it was to sign someone's blank white cast canvas?
Grade: A-
Tagline: "Keep obesity away from your child"
This fat Barbie ad is sponsored by an organization called Active Life Movement. I don't like that the premise of this ad is that Barbie in her natural form (by natural, I mean unnatural) is what's considered healthy or active. Plus, I think it focuses too much on the unattractiveness of obesity instead of the positive aspects of being healthy.
Grade: C
Yesyesyes. Go Veet.
This ad was politically relevant, clever, relatively inexpensive & striking in newspapers filled with red, white and blue.
Grade: A
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1 comment:
i love it when you put up interesting ads like this. i know nothing about advertising, but i'm still completely intrigued by it and admire people like you who can analyze ads and why they're effective or not... the barbie one just scares me.
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