holy shit.

The Los Angeles County Board of Supervisors is scheduled to make a proclamation that the first week of March is officially No Cussing Week in L.A.

15 year old, McKay Hatch, started this movement with his No Cussing Club (as a sidenote, the website is hideous) in South Pasadena. This club, which now boasts over 20,000 members in 25 countries worldwide, is based on The No Cussing Challenge:
I won't cuss, swear, use bad language, or tell dirty jokes. Clean language is a sign of intelligence and always demands respect. I will use my language to uplift, encourage and motivate. I will Leave People Better Than I Found Them!

One week of no cussing grants you the title of Apprentice, one month is a Journeyman and one whole year of a clean mouth officially dubs you No Cussing Master.

Hatch's hometown of South Pasadena declared itself a cuss-free zone for a week last March, and two years ago a high school in Canada threatened to suspend repeat cussers.

His goal is to get California to have a cuss-free week next year, and to eventually have a worldwide week ban on swear words.

While his club is gaining popularity, it has met resistance. 'When his No Cussing Club meets at South Pasadena High School on Wednesdays it's not unusual for a nonmember to throw open the door and fire off a torrent of four-letter words. He's also been the target of organized harassment by pro-cussers."

Assholes.