Ad agency Cramer-Kesselt believes that language has always been the social medium most strongly impacted by changes in society. People constantly come up with new terms to describe the cultural phenomena that surround them. The world can change in a year, a month, or even a week, and words we use in conversation often act as a cultural barometer for our common emotions. This agency believes that "so-called keepers of our lexicon" (coughdictionariescough) can't keep up with these changes so they came up with a cultural dictionary, full of relevant words and slang from the past year.
Being a language and culture junkie, this was right up my alley. Some favorites, with definitions.
Caribou Barbie (n) A nickname for former vice-presidential candidate Gov. Sarah Palin of Alaska
Obamanation (n) One of several terms referencing the excitement and dominance of Barack Obama's presidential election. Other terms: Bamelot, Baracklamation, Barackupied, Obamalicious, Obamarama
Frugalista (n) A person who is frugal but fashionable
Moneymoon (n) The time after your purchase of a good or service and before buyer's remorse happens
Carborexic (n) A person who is obsessed with minimizing his or her use of carbon.
Ecosexuals (n) Individuals who select their partners based on their shared environmental concerns
Gashole (n) A person who uses unnecessarily large amounts of gasoline to move from Point A to Point B, typically found driving large SUVs
Blackburied (adj) Feeling inundated and exhausted from trying to be on top of all your emails and contacts 24/7 via your handheld mobile device
Slip of the thumb (v) When sending a text message and the recipient of the message was not the intended recipient. Message is often private and/or personal in nature
Yellular (n) The loudness one adopts in response to bad cell phone connections, in the misguided hope that talking louder will improve the connection
Gr7 (adj) A little less than gr8 (great) but still good
OLO (n) Only laughed once.
Textually frustrated (adj) When texting with someone over IM or SMS takes too long , leaving you frustrated while waiting for a reply
Twitterrhea (n) Waaaaayyy too much Twitter
Gequals (n) Two people who are equal in their depth of arcane knowledge
Retox (v) To go back on your New Year's resolutions and do the opposite of the goals you set for yourself
Neologasm (n) The pleasurable feeling from having coined a new word. Combination of "neologism" and "orgasm"
Leanover (n) A small-sized hangover, usually comes with merely a mild headache, a vague fatigue and little or no sense of regret and/or shame
Monday, June 15, 2009
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